Curly’s BBQ $10,000 Road Trip Giveaway

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Discovery

Curly’s BBQ wanted to kick off the football grilling season with a huge sweepstakes contest. One of the main goals of this campaign was to increase customer email opt-ins. The client told us that they wanted to focus on the ideas of traveling and grilling during football season. They were also offering a $10,000 grand prize. After an initial brainstorming session, we came up with the title. I then conceptualized the logo design and created a mood board to flesh out the feel of the campaign.

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Process

After our concept was approved, I created a series of digital banner ads that ran for three months on Google Ad Manager platform. I also created a series of social media post images, videos, and ads, in addition to interactive mobile ads. I also designed homepage graphics and the landing/entry page for the contest.

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Success!

The contest was a great success, which ultimately led to over 44,000 entries and over 18,000 email opt-ins. Plus, our lucky winner was $10,000 richer!