Sunny Blu Coffeehouse Logo Design

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Discovery

This was a freelance client that asked me to create a fresh, new logo for their up and coming coffee shop in Camp Washington. Some of the direction I was given was that Sunny Blu is going to be a hip and bright environment, which invites patrons to explore their extensive record collection while they sip gourmet coffee. I started with some sketches and then chose some font and color options.

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Process

After those were narrowed down I began the digital design process. I presented four initial design options. I then consulted with the client once more. She was drawn to the first option, however, she wanted to drop the banner and add more movement to the design. I then did one round of revisions and came up with the design that was ultimately chosen. I also provided an alternate version which was a helpful option for use in different formats.

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Success!

The logo was successfully implemented across a line of merchandise and throughout the coffeehouse. Sunny Blu has experienced tremendous growth since opening in April of 2019.